UmeshMenon.

Digital Product Manager · IT Business Partner

I run digital products and IT for Costa Coffee and Wendy's across five GCC markets at Alghanim Industries. Before that I built Enphase Energy's customer community to 500,000 members. Fourteen years of turning business problems into shipped software.

KUWAIT CITY · OPEN TO UAE & GCC ROLES

In numbers

5GCC marketsCosta Coffee and Wendy's IT
110Kmonthly app usersCosta Coffee Club
500Kcommunity membersEnphase Energy
$1Msaved every yearEnphase operations

Selected work

Products people use every day, and the systems behind them

Three pieces of work that show how I operate: own the outcome, measure it, and get the business and the builders pulling the same way.

Alghanim Industries Costa Coffee · Wendy's 2025 – now · Kuwait

Running digital for two F&B brands across the Gulf

I joined as product manager for Costa Coffee's digital experience and was promoted to IT Business Partner for the Food & Beverage group in July 2026, leading a team of four.

  • Own the Costa Coffee Club loyalty app in Kuwait, Saudi Arabia, Oman and Qatar.
  • Integrated Talabat with the POS so delivery orders go straight into stores.
  • Delivered an end-to-end warehouse integration: 3PL warehouse to SAP through the 3PL's API, and SAP to Oracle.
  • Rolling out WhatsApp and Meta as marketing and customer-service channels.
110K monthly active users5 markets2 brands
Enphase Energy NASDAQ: ENPH 2019 – 2024 · India

A customer community that took 1,000 calls a week off support

I led a team of eight and owned the post-sales customer platform on Salesforce Experience Cloud, from first roadmap to global rollout.

  • Grew the community to 500,000 homeowners and installers.
  • Used machine learning on customer feedback to decide what to build next; it paid back $42K in the first month.
  • Shipped a Question Suggestion feature that shows existing answers as people type.
  • Led launch content for IQ8 Microinverters, EV chargers and IQ PowerPack across 10 EMEA countries.
+58 NPS points1,000+ calls deflected / week$1M saved / year
Cognizant × Huawei EMUI, Consumer Business Group 2015 – 2019

Global social presence for a smartphone software brand

I ran the global social media portfolio for Huawei's EMUI brand with a team of four, including live launch coverage alongside the brand's CEO.

  • Built an ML system that sorted user complaints and routed them to the right product team.
  • Grew the YouTube channel 50% week on week.
+200% growth on the Huawei account4-person team

Career

Engineer, consultant, product owner, IT lead

Select a block to see what I did there.

Toolkit

What I bring to a team

Product

Strategy & roadmapBacklog & user storiesAgile / ScrumProduct analyticsLoyalty apps

Digital transformation

IT business partneringSAP & Oracle integrationPOS & aggregator integration3PL APIsVendor management

Customer experience

NPS & voice of customerOnline communitySelf-serviceUX & design thinking

Data & AI

ML prioritisationSentiment analysisDashboardsPower BI

Go-to-market

Product launchesMulti-country rolloutsSEO & contentWhatsApp & Meta

Tools

Salesforce Experience CloudJIRAPower AppsFigmaAdobe XDPremiere ProAfter Effects

Off the clock

The creative side

I studied communications at MICA and designed UX early in my career. That side never left.

Video & design

Editing, motion and UI work in Premiere Pro, After Effects and Figma, from launch films to app screens.

Bikes & coffee

A long-time biker and coffee obsessive, which makes running IT for a coffee chain a fairly good fit.

Contact

Hiring for product or digital in the Gulf? Let's talk.

Available on two months' notice. Based in Kuwait and open to roles across the UAE and the wider GCC.